Healthcare Dynamics International Privacy Notice
HealthCare Dynamics International (“HCDI” or the “Company”) is committed to maintaining the privacy and security of your personal information in compliance with all applicable laws. We collect and process your personal information fairly and lawfully and in order to carry out our lawful business activities.
The purpose of this Privacy Notice is to identify how we may collect, use and share your personal information that we collect from you in connection with your use of our website (www.hcdi.com, www.hcdidcoe.com) and related pages (the “Site”) or social media pages, when you submit information through our online surveys or web forms, or when you contact us to provide us with your personal information.
We may update this Privacy Notice at any time, by posting the amended version on this Site including the effective date of the updated version. By accessing the Site after we make such changes to this Privacy Notice, you are deemed to have accepted such changes.
The Information We Collect About You
What is personal information?
For purposes of this Privacy Notice, we refer to personal information according to the following definition: “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household.
Protected health information is personal information that relates to your past, present or future physical or mental health or condition, the provision of health care to you, or the past, present, or future payment for the provision of health care to you and is collected by HCDI pursuant to a Business Associates Agreement to share with your physician or another covered entity, such as a hospital.
Personal information does not include publicly available information or information that is de-identified or aggregated information. Personal information that is de-identified or aggregated may be disclosed to others and used for HCDI’s business purposes unless prohibited by applicable law. All de-identified or aggregated information shall be owned exclusively by HCDI.
We collect personal information from you both when you provide it voluntarily and also automatically when you use our Site. By accessing our Site, submitting personal information to us, or submitting information in our online surveys or web forms, you consent to the collection, use, and sharing of such information as set forth in this Privacy Notice, as it may be updated from time to time.
We collect personal information that you voluntarily provide to us when you: use our Site, communicate with us, complete our survey or web forms, or when you otherwise correspond with us. In addition, we also automatically collect personal information about you in connection with your usage of our Site through the use of cookies.
Types of Personal Information We Collect
We may collect and use the following types of personal information:
- Personal contact details, such as name and personal email and mailing addresses
- Race and ethnicity
- Marital status
- Gender
- Date of Birth
- Demographic information and other information concerning your living conditions, including your zip code and other social determinants
- Educational information
- Health conditions, such as diabetes
- Device/browser type or identification
- Your IP address, your browsing history, and your page views and other similar information
Automated Collection of Personal Information
In addition to personal information you choose to provide us, we and our third-party service providers may use a variety of technologies to automatically collect certain usage information whenever you visit or interact with the Site. This information may include information we automatically collect as you browse the Site, including your IP address, device type or client/user identifier, browser type/identifier, operating system, pages visited, and other similar information.
- Cookies: Our Site use “cookies” and similar technologies. Cookies are small text files sent by your computer or device each time you visit our Site, which are unique to your browser or device. Cookies make web surfing and browsing easier for you by saving your preferences so that we can use these to improve your next visit to our Site. We use first party cookies and services provided by third parties using third party cookies or tracking technology to provide us with information concerning your website activity. Third parties may use third party cookies to collect information when you visit their websites for their own business purposes. Cookies help us learn which areas of our Site are useful and which areas need improvement. We use information from cookies and tracking technologies (e.g., pixels, web beacons) in order to improve and customize your browsing experience, for analytics and metrics about your visits to our Site (e.g. the information concerning the length of your visit to our Site, where your visit originated from). Other cookies are necessary for the Site to function properly or enhance the Site’s performance and functionality. By using our Site, you consent to the use of all cookies and tracking technologies. You can choose whether to accept cookies by changing the settings on your browser. Please consult your Internet browser’s documentation for information on how to do this. However, if you choose not to accept essential or functional cookies, the Site may not function properly and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us. For example, our web hosting provider may collect information concerning your website usage through cookies.
Cookies we use may be either persistent or temporary (or session) cookies. A persistent cookie retains user preferences for a particular website allowing those preferences to be used in future browsing sessions and remains valid until its set expiration date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
- Tracking Technologies, such as Pixels, Beacons: We or third parties may use pixels or beacons on the Site to count how many users visit certain pages or content, for analytics and metrics about your visits to the Site, and to serve you advertising.
- Third Party Technology: We may use this automated collection of personal information to improve our marketing programs and content, and to target advertisements to you. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site. Our Site uses Google Analytics, a web analytics service provided by Google, Inc. You may opt out of Google Analytic’s collection and use of data by downloading and installing the browser plug-in available here.
How We May Use Information About You
We collect and use personal information for the legitimate business purposes of HCDI. These purposes include to fulfill the purpose for which you provided us with your personal information, to communicate with you, to improve the functionality and effectiveness of our websites, to protect the security of our website, to provide you with educational or marketing materials, to protect against fraud, and to comply with applicable law, rules or regulations.
Who We May Share Your Personal Information With
We do not sell your personal information to third parties.
We share your protected health information with physicians and other covered entities as permitted under the Health Insurance Portability and Accountability Act (HIPAA). All protected health information shall be obtained and used according to the terms and conditions of any applicable Business Associates Agreement, as well as in compliance with HIPAA and other applicable laws and regulations.
In some instances we may retain other companies and individuals to perform functions on our behalf, including, but not limited to, web hosting platforms. Such third parties may be provided with access to your personal information to perform the functions for which they have been retained. HCDI requires its service providers, who provide services on our behalf (such as our data storage platform) to maintain the privacy and security of your personal information.
We may disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, to protect ourselves from fraudulent or illegal activity, to maintain the security of our electronic systems and to defend against legal claims.
How We Safeguard Your Personal Information
We are committed to maintaining the security of your personal information in compliance with all applicable laws and our policy. We take commercially reasonable steps to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
How Long We Store Your Personal Information
We do not retain your personal data for longer than is necessary to fulfill the business purposes for which the information is being collected or processed or in order to comply with applicable legal or regulatory requirements.
Your Options Regarding Your Personal Information
You have choices about how we use your personal information to communicate with you and send you marketing information. You can opt out from receiving future marketing communications from us at any time by:
- Using the unsubscribe function in the email or marketing information you receive from us; or
- Contacting us as set forth under “How to contact us” below.
In addition, you have choices available to you through the device or browser you use to access the Services regarding your cookies and other browser settings. For information about privacy settings on your browser, see, for example, Google Chrome. You may also change the settings on your mobile device, which lets you choose how and whether your location is shared with us. See, for example, Apple.
Our Policy On Children’s Information
Our Site is not intended for use by children under 13 years of age. No one under age 13 may provide any information to us through the Site. We do not knowingly collect or use personal information from children under 13. If you are under 13, do not access, use or provide any information on the Site or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.
Links to Other Website and Services
The Site may have links to other websites that are not operated by us. We have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
Do Not Track Requests
We do not presently respond to browser ‘do not track’ requests. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.
How to Contact Us
If you have any questions or concerns about our use of your personal information, please do not hesitate to contact us through any of the methods listed below. If you have a complaint or concern about how we are using your personal information, then we will work to address such concern(s).
HealthCare Dynamics International
4390 Parliament Place, Suite A
Lanham, MD 20706
301.552.8803
Effective Date: February 4, 2021
Last Updated: February 4, 2021
